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I don’t use that many link building tools to identify opportunity because I don’t want the same links as my competitors for my clients – you just need Google and your brain, in some cases.There’s many ways to SEO the cat (and I don’t IGNORE competitor research), but if I was a link builder picking through competitors back links instead of trying to think a bit more creatively about building a brand online, I think I would shoot myself in the head.Sites that are designed just to link out to other websites to help seo are toxic in 2018 and Google has a bit of an after-hours hobby of going after a lot of link schemes in these days.

When you go off topic into less competitive niches, you can sometimes have a better chance of ranking on the first page of Google – and so – pick up natural links even further down the line.So – a strategy is to rank for as much as possible from the start – even if that is LONG-TAIL queries – and so that starts with IN-DEPTH CONTENT on YOUR SITE.If you are building links to 500-word articles – that’s not going to stand the test of time over even the next year or two.I think about how I get links from real sites, and the more authoritative the site, the better, of course.Ideally: Earned contextual links are the holy grail of building links, for me, but if the link is on a good domain, with a high PR and is not abusing anything, just about any link is a great link.

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