Dating online ontario services
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
A great diversity of online dating services currently exists.
Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.
Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.
However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.